Towards the end of April 2015, Google released its well advertised and much anticipated search engine algorithm update targeted at mobile search which was dubbed "Mobilegeddon". With the rise in popularity of mobile search, Google wanted to update its search results on mobile devices that favoured mobile friendly websites. In the lead up to this algorithm update, many commentators in the SEO game were predicting wild changes in mobile search results. This is how it came to be known as "Mobilegeddon".
At Franchise Direct, we've always approached SEO with a "safe pair of hands". We favour adopting techniques that will benefit our website in the long run. Going for quick SEO wins usually end up doing more damage than benefit to a website. When we learned about the pending doom of Google's "Mobilegeddon", we treated it in the same way as we do with all Google updates.
Franchise Direct has a desktop site and a separate dedicated mobile site. While the trend in web development is deploying cross-device responsive websites, we have been satisfied with our dedicated mobile site since we first launched it in 2011. It has stood us and our clients well. We didn't feel the need to suddenly change our mobile strategy.
While we were naturally apprehensive in the days leading up to Google's mobile algorithm update, we found that other SEO experts were probably talking up the impending doom that websites were facing in to. Unfortunately for those doom sayers, when the update was launched, there were very little changes in overall Google search positions in the franchise portal sector. We've been conducting daily Google search audits and Franchise Direct has maintained its lead over other franchise portals. See for yourself.